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Volunteer Policy Manual

These Documents are provided for the strict use of Wings Foundation Volunteers who have signed Confidentiality Agreement on file with Wings Secretary.

Wings Foundation, Inc

Trademark & Branding Guidelines

These guidelines describe the visual elements that represent WINGS Foundation. This includes our name, logos, and other brand elements (collectively, our “trademarks” or “brand assets”). Sending a consistent and controlled message of who we are and what we represent is essential to presenting a strong, unified image of our organization and our brand. The WINGS Foundation has used some of its brand assets since 1989 and has established a significant amount of goodwill in such brands.
 

The WINGS Foundation brand, including the name and logos, are valuable assets of the organization. Please help us protect the organization’s interests by preventing unauthorized or incorrect use of the WINGS Foundation brand assets.


Brand Assets


The WINGS Foundation brand assets include the following marks:


• WINGS™
• WINGS FOUNDATION™
• WINGS FOUNDATION, INC.™

 

 

•                                                               

                                                                          ™
 

 

 

                                                                          ™
 

 


 

 

Our organization is continuously evolving and may add additional marks or change these marks over time. Please contact the President for an updated list.


Appropriate Use of Names and Logos


Sending a consistent and controlled message of who we are and what we represent is essential to presenting a strong, unified image of our organization and our brand. Accordingly, we must ensure that our brand assets are used in an approved, consistent manner.


Any use of the WINGS Foundation brand assets for commercial or fundraising purposes must be approved by the President and, for fundraising, the Fundraising Advisory Director. This includes using the brand assets on marketing materials, on websites and social media, and on merchandise. Use of the WINGS Foundation name, logos, or other trademarks without express prior written permission from the Fundraising Advisory Director and President for any events other than approved fundraising events is strictly prohibited. Do not allow any third parties permission to use the WINGS Foundation brand assets without the express prior written permission of the President.


All use of the WINGS Foundation name, logos, and other trademarks is subject to these brand guidelines.


Use of the WINGS Foundation brand assets should be consistent with the appearance of the marks above. Do not change or deviate from the mark representations above without express prior written permission from the President. This includes changes in color, style, font, or aspect ratio. Do not use the brand assets in combination with other trademarks or logos (whether owned by a third party or newly created) without the express prior written permission of the President.


If you need a high-quality image of the marks above for an authorized use, please contact the WINGS Webmaster.


Appropriate Trademark Marking


All use of the WINGS Foundation brand assets should include the proper trademark marking, where practicable. The proper trademark marking appears adjacent to the marks above.


For unregistered WINGS Foundation brand assets, the ™ symbol should be used, adjacent to the mark. Most of the WINGS Foundation brand assets are unregistered trademarks.


For registered WINGS Foundation brand assets, the ® symbol should be used, adjacent to the mark. Currently the WINGS Foundation has one registered mark:


 


But additional registrations may be added over time.

Also, when practicable, third-party use of the WINGS Foundation brand assets should include a statement that “the WINGS Foundation logo and name are trademarks of The Wings Foundation, Inc., and used with permission”.


Notice of Unauthorized Use of Name and Logos


We all should help protect the organization’s interests by preventing unauthorized or incorrect use of the WINGS Foundation brand assets. Accordingly, if you become aware of actual or potential unauthorized or incorrect use of the WINGS Foundation name, logos, or other marks, please contact the WINGS President or another Officer Director, as soon as reasonably practicable so that we may evaluate the use of our brand assets and take appropriate steps to protect our valuable assets. We appreciate your assistance with this important measure.